Comprehensive Advertising Solutions
The Lubbock Avalanche-Journal is the predominant source of news and consumer information for residents and advertisers in West Texas and South Plains. Between the Lubbock Avalanche-Journal, lubbockonline.com and a number of other print and digital products that serve demographic groups and geographic areas, we have a comprehensive source of options to ensure your message reaches your target audience.
Our flagship property is Lubbockonline.com which is and has been the premier local news and information resource online for over 17 years. Over that time, we have expanded our digital portfolio and expertise to encompass data-driven digital advertising like site and search retargeting, SEO and SEM, social media and reputation management, content production, responsive web development, and opt-in media.
We are more than just the dominant source for news and information in West Texas for the past 115 years. We offer a full array of digital marketing solutions that are custom tailored to help you spend more time running your business and less time looking for assistance. With a knowledgeable staff right here in Lubbock, we are always within reach.
We are a certified Google partner and we have a growing number of veteran digital marketing professionals that work with you to build solutions that win. Our solutions help you to find and engage with the right audience at the right time with the right message.
Targeted Display Ads
With targeted display ads, we can use advanced technology to get your ad in front of your customers where they spend most of their time – online! Using geography, age demographics, interests, previous search history, location, and more, we can customize a solution that will keep you visible in front of your customers, even when they’re not shopping at your store or on your website.
- Thousands of ad impressions served monthly
- Creative design
- A variety of targeting tactics based on your desired goal
- A comprehensive breakdown of advertising data results
Social media provides a personalized platform for businesses to connect with their customers while shaping perspectives of their company, products, and services. By effectively managing your social media channels and advertising to the right customers, you can increase social reach and attract new prospects.
- Monthly content creation and scheduling
- Content development around your core business offerings, industry topics, community-based relationships and events
- Facebook and Instagram advertising
A website may be the first line of communication between a business and a potential customer. Forty percent of mobile site visitors will move on if a site is not mobile friendly which is why having a quality site is crucial to your business’ success.
- Sites that provide an optimal viewing experience across a wide range of devices with easy reading and navigation
- Content that is managed from one place and one site to correctly appear on all devices
Search is the #1 way people look for businesses online and search advertising is the most effective method for lead generation. As users search and consume content online, we use the data associated with that activity to target advertising to the right audience, at the right time, with the right message. Search data is a key indicator of intent.
- Search advertising that leverages data to display your ad to the right users based on their search terms
- Professionally managed search campaign and assistance with accessing and analyzing reports
- Automated budget spend and monitored performance by campaign professionals
*Pay only when a consumer clicks your search ad!*
What people say about your company online has become the most important reflection of your company’s quality and reliability. We provide services that will optimize your growing potential.
- Active monitoring and management of your business’ visibility and reputation across major sites and directories online
- Assistance with data hygiene on major directories, and claiming your business pages
- Responsive services to review across 10+ major sites, and mentions on Facebook, Twitter and other social media channels
- Easy to interpret business intelligence reports and month review
Search Engine Optimization
Where you show up for organic search results plays a huge role in how many visitors are visiting your website. Attracting new site visitors is a lot easier to do if you can show up on page one of a google search instead of page two or higher. Our SEO is geared toward providing you with better website content and online tools to help increase your traffic and provide useful information to your site visitors, thus eventually improving where you show up in a google search. With SEO, you’re in it for the long-haul and while it takes patience, the benefits will do wonders for your online presence.
- Strategic business topic research to focus on the right things
- Customized content for business topics
- Blog set up and blog contribution
- Video creation and YouTube channel set up
Direct Email Advertising
Ever run a special promotion or had a service you needed to focus on and wanted to get the word out to a specific type of consumer? Our Direct Email campaigns do just that. With guaranteed open and click-through rates, direct email is a great way to ensure consumers’ eyes see your message.
- A customized list of customers ready and willing to receive promotional emails
- Targeted lists that include the criteria of your choice: household income, homeowners, auto intenders, age, geography, interests, and more
- Content creation
- Creative creation
- Email match back options
- Guaranteed 10% open rate and 2% click-through rate
- Results with specific open and click-through data
With award-winning journalism and reporting, timely consumer information, targeted and zoned publications for every demographic, and more than 1/2 million readers every week, the Lubbock Avalanche-Journal continues to be the dominant local media for the Lubbock area.
We provide print and deliver solutions to fit any budget and target the audience you want to reach most.
We provide targeted and zoned publications for every demographic.
We reach more than 1/2 million readers each week. Our award-winning Specialty Publications offer advertisers the opportunity to reach their targeted audiences with compelling content and products. Whether it’s a simple business profile or an eight-page special advertising section, your story – your message – can be effectively told on our various platforms, getting you results and sales.
Whether it be Texas Tech sports or the businesses voted “Best of Lubbock”, our specialty publications help reach a wide variety of niche customers.
Reaching one of the fastest growing areas of Lubbock, Frenship Today delivers our advertisers message right to the epicenter of one of the more highly sought after audiences in Lubbock County.
We provide advertisers the opportunity to have their message exclusively delivered to over 10,000 readers, reaching many of Lubbock’s more affluent demographics.
Want to find out more about our solutions? Contact us today for a free marketing consultation.